Greyhound Racing UK (GRUK)

Building a National Digital Racing Platform From the Ground Up

Project Duration: 1 March 2025 – 30 September 2025
Client: Greyhound Racing UK (GRUK)
Services: Brand Development, Social Media Strategy, SEO & Website Growth, Content Production, Digital Expansion, Event Promotion (2025 English Greyhound Derby)

SUMMARY

Greyhound Racing UK (GRUK) was launched as a brand-new digital racing platform in 2025, with the goal of becoming the UK’s central authority for greyhound racing updates, content, insights, and fan engagement. As a new organisation with no existing digital footprint, GRUK required a full strategic build, including:

• A new brand identity and content ecosystem
• A multi-channel social media strategy
• Website development and SEO growth foundations
• High-frequency race coverage and industry news
• Multimedia content including video, racing analysis, and interviews
• National-scale promotional support for the 2025 English Greyhound Derby

Within just six months, GRUK evolved from a zero-baseline project to one of the fastest-growing digital racing communities in the UK, generating millions of impressions, substantial organic growth, and a rapidly expanding engaged audience.

THE CHALLENGE

1. Building a Digital Platform From Scratch

At launch, GRUK had:

  • No website traffic

  • No existing social media audience

  • No SEO authority

  • No content library

  • No brand awareness

The challenge was to build an entire digital ecosystem, organically, in a sector dominated by long-established publishers and racing organisations.

2. Becoming a Trusted Source in a Competitive Industry

The racing audience expects:

  • Real-time updates

  • Consistent expert content

  • Fast delivery of race information

  • Professional tone & credibility

GRUK needed to establish authority quickly while maintaining high publishing consistency.

3. Delivering Major Event Coverage (English Greyhound Derby)

As part of the strategy, GRUK played a key role in promoting and covering the 2025 English Greyhound Derby, requiring:

  • Daily content output

  • High-volume social distribution

  • Multimedia storytelling

  • Live coverage support

THE STRATEGIC APPROACH

1. Brand & Digital Identity Development

We built a modern, recognisable GRUK brand with:

  • A bold visual identity tailored for digital platforms

  • A fast-paced editorial voice inspired by sports media

  • Templates for racing updates, results, and feature stories

  • A dynamic content system supporting cross-channel distribution

This ensured GRUK’s output remained consistent, premium, and instantly recognisable.

2. Multi-Channel Social Media Growth Strategy

The growth strategy focused on:

  • High-frequency posting across Facebook, TikTok, X, Instagram, LinkedIn & YouTube

  • Fast-turnaround racing updates

  • Opinion, news, and behind-the-scenes racing content

  • Video-first storytelling, which became a major growth driver

  • Community engagement with trainers, owners, and fans

  • Live event coverage during Derby season

This positioned GRUK as a daily destination for racing enthusiasts

3. SEO & Website Performance Strategy

From launch, we built GRUK’s website authority by:

  • Publishing consistent racing updates, news & analysis

  • Optimising articles for racing-related keywords

  • Improving technical SEO foundations

  • Growing organic visibility through internal linking & structured content

  • Leveraging trending racing stories for rapid traffic spikes

4. Content Engine & Live Coverage

A high-volume content engine was built, delivering:

  • Race result graphics

  • Breaking racing news

  • Feature stories and expert commentary

  • Short-form videos (TikTok, Reels)

  • Weekly roundups and previews

  • Derby-specific daily content

This positioned GRUK as a real-time information hub for the industry.

THE RESULTS

1. Website & Traffic Growth (1 March – 30 September 2025)

Starting from zero, GRUK achieved:

  • 100% website growth (new project from scratch)

  • 9,338 new users & 997 returning users

  • 13,730 organic traffic volume

  • No paid traffic used (100% organic + direct growth)

SEO Performance (1 June – 20 Sept 2025)

  • +51% growth in new organic users

  • 2.3K total sessions (+36%)

  • 44 sec avg session duration (+29%)

  • 125K search impressions (+46%)

  • CTR: 2%

  • 21 keywords tracked (13 improved)

  • Avg search position: 21.3

  • Engagement rate: 51.42% (+17%)

For a brand-new website with no historical authority, these results represent rapid early-stage SEO success.

2. Organic Social Media Growth (1 March – 30 September 2025)

GRUK became one of the most active and successful organic channels in the racing industry.

Performance Highlights

  • 10,754 new followers

  • 9,292,422 impressions

  • 1,698,502 video views

  • 5.37% engagement rate

  • 95,630 reactions

  • 6,267 comments

  • 7,917 shares

  • 4,385 link clicks

High-velocity growth was driven by video-first storytelling, Derby season momentum, and daily racing content.

CONCLUSION

In just seven months, GRUK evolved from a blank-slate project into one of the fastest-growing digital communities in UK racing. Through strong branding, consistent content output, SEO development, and high-performing social storytelling, GRUK quickly secured its position as a leading digital voice in the sport.

The combination of strategic execution, high production volume, and Derby-season amplification delivered exponential growth — laying the foundation for GRUK’s long-term expansion as the premier online destination for greyhound racing news, insights, and coverage.

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